ESRM 320, Marketing & Management From a Sustainability Perspective, is a course that:
- gives NW and I&S and 5 credits
- has no prerequisites
- has a course website is at https://canvas.uw.edu/courses/1131336
- Note this is a hybrid online course (hybrid meaning there are two mandatory in-person exams on 5.3 and 5.31, 4:30-6:50 pm, in 223 Anderson Hall Seattle Campus and has several online quizzes on specific dates/times
Overview: Marketing and Management. In ESRM 320, we explore two of the four primary business dimensions: marketing and human resource management (companion course ESRM 321 explores finance and accounting). Marketing refers to promoting, pricing, and distributing new and existing products and services that are aimed at satisfying consumers’ wants, needs, and objectives. Human resource management refers to developing, managing, and motivating human capital and resources. Sustainability refers to integrating environmental, social, and financial elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. Integrating these three is called the triple bottom line. In business, the bottom line refers to net income or profits because it is the last (i.e., bottom) line in a company’s income statement; profits are essential because a business is unsustainable without them. Sustaining the planet over the long term depends not on one but all three bottom lines. We will explore the meaning and importance of sustainable business practices.
Course Goals. ESRM 320 has two primary student learning objectives: 1) learn business concepts and 2) gain hands on experience assessing corporate sustainability performance. The business learning objectives below underlined are achieved through listening to online recorded business lectures and reading the required Nickels textbook while the sustainability learning objectives in bold below are achieved through assessing GRI indicators using sustainability report information.
Learning Objectives (at the end of this course, students should be able to do the following).
– Explain marketing, management, corporate social responsibility, and sustainability concepts
– Describe how markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ needs
– Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
– Define managerial and leadership styles and theories of motivation
– Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
– Summarize how a commitment to sustainability can enhance customer and employee satisfaction
– Describe Global Reporting Initiative (GRI) framework for sustainability reporting
– Assess human rights, labor practices, product responsibility, and society sustainability performance
– Analyze real world sustainability performance using data in corporate sustainability reports
– Summarize and interpret sustainability performance data
You can view the ESRM 320 syllabus at https://canvas.uw.edu/courses/1131336/assignments/syllabus. IF THIS COURSE IS FULL, THEN email TA Yang Su (yangsu@uw.edu) for an add code.